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Marketing Expenditures and Word-Of-Mouth Communication: Complements or Substitutes?


Autor : Guillermo Armelini, Julian Villanueva, Julian Villeneuve
ISBN : 7236827192485
: Libro




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With all due respect, Professor Boyd, your argument is not at all compelling. It seems that you are taking the "thinking outside the box" (TOTB) metaphor much more ...A properly developed and written business plan serves as an effective communication tool to ... SAE), capital expenditures, ... word-of-mouth patronization ...Theses and Dissertations Available from ProQuest. Full text is available to Purdue University faculty, staff, and students on campus through this site.A list of every Word of the Year selection released by 's first Word of the Year was chosen in 2010.